This is an excerpt from Neil Patel’s post on:

Have you ever wondered why Google keeps pumping out algorithm updates?

Do you understand what Google algorithm changes are all about?

No SEO or content marketer can accurately predict what any future update will look like. Even some Google employees don’t understand everything that’s happening with the web’s most dominant search engine.

But think about it like this: Search engines are built to serve people.

People change. Plain and simple.

And as our behavior changes, technology evolves to keep up with our wants and needs.

So, search engines have to change too…